Images are great for grabbing attention and enticing site visitors, as well as setting a certain tone. Depending on the context, commonly used phrases are ‘Sign Up’ or ‘Subscribe,’ but you can also add a touch of personality by going for something like ‘Keep me in the loop’ or ‘Join the fun.’ Check out these call-to-action examples for inspiration.Ĭonsider adding an eye-catching image that fits your brand. Users should instantly understand what it is they’re clicking. Make it pop out by using a dominant color that stands out against the background, or emphasize it with a border. There should generally just be one button that users need to click on your popup - and that’s usually the ‘Sign Up’ button (or some other form of CTA). Make your CTA (call-to-action) button stand out.
Ensure the visual language is cohesive with the rest of your website’s design, in terms of color palette, typography and general look. You do want your lightbox to stand out, but not like a sore thumb. Keep aligned with the rest of your brand identity. For example, if you want to offer your customers 10% off, this information should stand out by being larger in size and having some empty space around it. Pinpoint what the central message of your popup is, and then make sure it’s the most prominent item of text in your design. Of course, you can always add a small personal nuance that reinforces your brand identity. Make sure the message you want to put across is easily understood by going for simple words that don’t beat around the bush. Ensure that the text is easily readable on the website background in terms of size and color contrast. Your lightbox design is supposed to grab attention, so there’s no need for intricate details. This holds true for both the design and the wording of your popup. In cases like these, popup warning signs are often used, but a simple message or red warning sign can also do the trick. The same goes for presenting error messages when incorrectly filling in an online form, like in the example below. Minimize your use of popups by considering whether certain elements or messages can be displayed in an alternative format.įor example, if you have a nonprofit website and want visitors to donate, it could be as equally effective to include a ‘Donate’ button in the menu that stays put while you scroll, like HERoines Inc. While popups are great for grabbing attention, they can also be overwhelming. Not all messages need to be in the form of a popup. For example, if users are in the process of scheduling an appointment on your online booking system, they don’t want to be interrupted with other information midway. This will interrupt your visitors’ flow and your overall website navigation. Refrain from popups when users are in the middle of a task. They can help stop visitors from abandoning your website, by offering them a final piece of content and, hopefully, convincing them to subscribe to your mailing list. They are seen as a powerful way of increasing conversion. These are overlays that appear just as a visitor is about to leave your site. If you want to offer them a discount, your lightbox could appear when they’re on your online store page.Ĭonsider adding an exit popup.
For example, if you want to invite visitors to subscribe to your blog, consider doing so when they’re on your blog page, as opposed to your homepage. You can set a specific page for your lightbox to appear on. Trigger your lightbox to appear on a contextually relevant page. Think about it - why would visitors want to sign up to your mailing list if they don’t even know what it is that your brand does? Set the lightbox to appear once your users have spent some time browsing and are already engaged on some level.
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